Alison Stananought

More Details about Alison Stananought

  • Title: Director & Business Development

Hi there, I’m Alison Stananought, Director and Business Development.

How did I go from a garage to a 16-room property?

I started my own aesthetic and beauty clinic in my garage in 2003 when the youngest of my four boys was three years of age.  

In a few years, I was out of the garage and purchased a 16-room property, which is owned by Facethetics Training today. Ambition, fierce drive and passion along with inner strength have made this all happen. I helped build Facethetics with meticulous business planning, understanding the aesthetics industry, being perceptive to growth, marketing, system development and protocols. I like to say I get things done!

I base everything on ‘what I would want as a customer?’ And as a customer, I’m very discerning, just ask my son! (he’s my hairdresser!)  

So that I can give our customers the very best training experience, I’ve got to be well-trained myself. I’m well versed in all aspects of aesthetic treatments, from product knowledge to consultations and managing patient expectations, as well as aftercare and managing complications. I hold training and quality assurance qualifications to ensure that we maintain standards and continuously improve.

The worst business decisions are doing nothing! Knowing how to evolve a business is key to survival, and Facethetics is always at the forefront of innovation regarding injection techniques and ageing solutions, along with the latest products and best Botox training. With an ability to research and to get to the heart of things, I can then make good judgement calls. However, I also know when to say I could have done better. I learn and I move on.

Alongside business development, I have attended many industry seminars and conferences over the years and have an extensive knowledge of non-surgical treatments such as Botulinum Toxin, Dermal Fillers, Skin Boosters, Collagen Stimulators, PRP and so the list goes on.  I have also attended numerous training courses alongside our aesthetic practitioners. 

My Passion

My real specialities are customer service, quality assurance and making sure that your Botox and Filler training runs as smoothly as the foreheads you’ll be working on!  I learnt very quickly that the ladies and gentlemen of Liverpool are a discerning clientele, who demand the absolute best in customer experience along with the latest techniques and products. After running multiple aesthetic injectable clinics and learning what my customers adore, I now apply these gold standards to every aspect of your training experience.

My absolute favourite thing is seeing our qualified practitioners earn up to an extra £35,000 + a year. A couple of our most popular courses are the Dermal Filler Course for Beginners and the Foundation Botox course; these will give you a great head start into the world of facial rejuvenation.

Another favourite part of my job is coaching our graduates in how to set up a successful business, how to find patients by leveraging current connections, and how to attract affluent patients. Show me your aesthetics business plan and I will see what I can do for you.

My Downtime 

All work and no play? Running a business can be very stressful and managing our time is key to success. My husband and I are currently renovating a tumbledown farmhouse by a stream in a field in Anglesey. The house is nothing more than rubble and ivy. This is my dream and dreams can be achieved with hard work and determination along with the correct guidance along the way. 


I am sure that you too, with your personal attributes and strength, can start a new aesthetic career. A great place to start would be our Complete Practitioner Pathway.