Michaela's career in the beauty industry has spanned three decades. During this time she has worked nationally and internationally for some of the most well-known laser manufacturers in training and business development. She has been a regular speaker at conferences and on medical laser courses, training medical professionals and therapists not only in the use of lasers but also in the delivery of laser services in practice.
Michaela is a regular contributor to trade press articles and a teacher on the UK’s first BTEC qualification. She has an in-depth knowledge and an engaging delivery style, and she has tutored some of the UK’s top practitioners.
In recent years, keen to understand the impact of digital marketing, Michaela moved to create her own business allowing her to consult and work with some of the country’s largest providers. Through setting up this business she has become extremely knowledgeable about the digital marketing methods a business can use to build a better online presence.
Through her extensive experience of working with lasers and within business development and marketing, Michaela is uniquely placed to provide Facethetics delegates with both the knowledge of how to safely carry out laser hair removal treatments, as well as an understanding of how best to introduce these treatments to an aesthetic business and promote them to clients.